Remember Jeff Bezos from Amazon? Who am I kidding? Yeah, he was the one with the "Your margin is my opportunity" motto.

Basically, it means businesses should always be on the lookout for ways to make money, even if it's outside their core stuff.

Think of Apple.

They used to stick with Intel chips for their computers, but as time went by - they were like, "Nah, we can do better." So, they designed their own M1 and M2 processors. They didn't care if they weren't chip-making pros, they just saw an opportunity of custom silicon and went for it!

I think this clashes with the whole "core competence" thing, where companies only do what they're good at. I mean sure, it's safe and all, but it also places limits. Bezos' motto is all about taking risks and exploring new frontiers, even if it means stumbling a bit at first.

Just look at Amazon! They started with books, then boom they're selling everything from groceries to paper napkins all way to cloud storage. Now that I'm writing this, Google's another example that comes to mind.

It went from being a search engine to an AI company running the world's largest phone operating system, the biggest video cataloguing website, helping develop the most used digital maps and making self-driving cars. They constantly seek new opportunities and invest in learning new stuff, and that's in part, how they got so big.

Now, don't get me wrong, it's not all rainbows and unicorns. Jumping into something you know nothing about can be tricky. You wouldn't jump into a pool without knowing how to swim, right? So, companies that are smart, weigh the risks and rewards carefully before diving in often succeed.